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They require to be able to confirm your current site, evaluate it and set goals for it. They should develop a regarding target keywords relevant to your site, write and insert good meta data for you, and check all other tags to make sure they're well. They should also check all might not exactly reputation management and make recommendations method improve it to advance search engine rankings.

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This is opposed to off-page optimization, which are changes you can also make to sites linking in your own target web presence. On-page optimization is physically altering the content and structure of the target site; off-page optimization has been evolving the link structure or anchor text pointing at the site.

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