What is Avon UK?
Avon is a county of ceremonial significance located in the West of England. Its two major cities are Bristol and Bath. The name comes from the River Avon.
Avon is among the largest direct sales companies, with 6 million women reading an Avon brochure every three weeks. Their billion-dollar products can be purchased through their global army.
Founded in 1886
Avon is the fourth-largest pure-play cosmetics company and connects 6.5 million customers across 100 countries. Its ethos is women for women, and it is evident in its product range and corporate culture. Its logo, for instance is pink and mother-of-pearl, which reflect femininity. All letters, including the "n" are displayed in capitals to emphasise their importance and strength.
David McConnell founded the company in 1886. He was a traveling book salesman who discovered that women customers, often housewives at home in the afternoons, were more interested in the free perfume samples that he offered them. He recruited them as his sales representatives and the Avon company was born.
Today, Avon is one of the largest cosmetics companies worldwide and is a household name in many countries. It is well-known for its charitable work and has contributed to campaigns against gender-based violence and breast cancer. It also demonstrates leadership on environmental concerns, with its own sustainability team.
The founder of Avon was a staunch believer in empowering women. This was a revolutionary idea at the time, when women were expected to stay home and look after their families. Avon's business model provided them with the opportunity to earn their own income and achieve personal success. Avon is still run by Angela Cretu. She is a powerful woman. She is responsible for
Avon Sale Brochure all the business operations outside of Latin America, as well as overseeing Avon's global brand.
The company for women
AVON is the company that put mascara on lashes and food on tables. It's the company that fights wrinkles with one hand and breast cancer with the other, who understands the importance of a perfect lip, yet still opens its mouths to speak out against domestic violence and for women's financial independence. It's the one that supports the 6 million Representatives around the world.
Founded by David H McConnell in 1886 to provide women with financial independence The company is a leading cosmetics brand and one of the world's oldest direct sales organizations with a remarkable 130 years of history under its belt. Despite its age it remains an innovator in modern cosmetics and social selling with a wide range of products that include scents, skincare, color jewelry and cosmetics as well as accessories.
Rather than focussing on traditional retail outlets The company's 5 million Representatives (or "Reps") sell products directly to customers, whether face to face or on the internet and build relationships as they go along. It is a model which has been tested over time. It allows mums or fathers, students, young business owners, and retirees to work at their own pace while earning. This model is more relevant than ever as the pandemic alters working patterns. The latest campaign of AVON celebrates the diverse female role models. From a London beatboxer to an art restorer, and an astronomer. They all embrace their power within.
Be proud of your power
For over 135 years Avon has stood for advancement for women by encouraging women of all ages to run their own business and earn a flex income. The legacy of the brand is present today through its iconic earning opportunity that allows mums, students, and young entrepreneurs to decide their own destiny. Avon is also recognized for encouraging women to embrace their strength and confidence through its 'Ding Do, Avon calling' catchphrase.
The brand new Embrace Your Power global platform with a visual approach, an innovative campaign and integrated campaign were created in collaboration with Wunderman Thompson UK. It is based on the idea that every woman has a unique power, however gender inequality limits it. Avon hopes to highlight these strengths by helping women attain financial independence, connecting them with a community that is devoted to beauty and providing products for women that are aspired to be at a price that is irresistible which is crucial in light of the rising cost of living.
The brand will also be available on Amazon in the UK for the first time to further expand its omnichannel strategy and reach a wider market. More than 300 of Avon's beauty and skincare products are available to purchase through Amazon, alongside the option of purchasing through an Avon rep in-person or online.
This new approach is already paying dividends, with Avon's Awareness score - that measures consumer attitudes towards a variety of brands every day rising among Britons who are over 50 by four percentage points since the campaign's launch.
Support the causes that matter to you.
In the early days,
avon brochure uk's sales model was controlled by a group of distributors known as representatives. One of
avon Sale brochure's early representatives, Mrs P.F.E Albee from Winchester was a role-model for today's Avon Representatives. She was a pioneer in giving women a way to achieve financial independence and earn their own money in a period when many women didn't have the vote.
AVON is committed to advancing causes that are important to women, especially those that deal with breast cancer and domestic abuse. Through our Avon Foundation, we promote and support charitable, educational, scientific and humanitarian efforts across the globe with a special focus on helping women improve their lives.
Avon UK has donated more than PS22 million to domestic violence charities, Refuge and Women's Aid. In addition, Avon UK has helped support the 'Four Ways to Speak Out' campaign with Refuge which calls for one in three local authorities in the UK to provide all children and women with access to specialised services to end Gender Based Violence.
Avon's history has been ingrained in popular culture. The iconic ding-dong girl from Avon which was first introduced in 1954 is immortalized by Tim Burton's gothic classic Edward Scissorhands. Avon's wholesome reputation is also illustrated in its iconic Avon brochure which has been viewed by more than six million people per week since its debut in 1905.
