The difference between purchases made by Amazon Prime members and regular customers is widening, according to a new report by Consumer Intelligence Research Partners. While Prime members buy an average of $1,400 a year worth of stuff on Amazon, regular customers only spend $600, the study found. Prime members are spending $100 more than a year ago on average, while others are spending $100 less on average. It shows that Prime is becoming more important to Amazon, though CIRP also reports that the company's membership growth is slowing. Amazon Prime is becoming even more important to the e-commerce giant. The difference between spending by Prime members and makeup regular customers on Amazon is widening, according to a new report by Consumer Intelligence Research Partners. While Prime members buy an average of $1,400 a year worth of stuff on the website, regular customers only spend $600. That's a wider gulf than was reported by CIRP last year, when Prime customers spent an average of $1,300 and other customers spent $700. This data w as done with the help of GSA Content Generator Demoversi on.
It shows how important Prime customers have become to Amazon, and how the membership creates loyalty to the site with irresistible perks like free two-day shipping. At the same time, however, Prime's membership growth appears to be slowing in US, according to CIRP. The firm estimates that there are a total of 97 million Prime subscribers in the United States. Josh Lowitz, a cofounder at CIRP, said in a release. Prime is Amazon's golden goose, and the company keeps adding to the suite of benefits it provides its members to entice customers to join and then stay. While many still associate Prime solely with its two-day-shipping guarantee, it also offers things like video and music streaming. And there are some items available only to Prime members, creating additional value. In May, Prime members were given another perk: big discounts at Whole Foods. The rollout finished this summer. The value of Prime has risen steadily over the years as Amazon has added these benefits. A recent JPMorgan analysis estimated that the service was actually worth $785 a year with everything it offers. That's about 6.5 times the actual cost of an annual Prime subscription, $120, even with this year's price increase. This data was created with GSA Conte nt Generator Demoversion!
When is Amazon Beauty Prime Day? What is Amazon Prime Day? Is Amazon Prime Day for everyone? What Prime Day deals can I expect? Amazon Prime Day (opens in new tab) the retail giant's biggest sale of the year, will be here before we know it. The annual sale celebrates the online retailer's founding date with epic deals. Other than setting a placeholder, Amazon has yet to confirm Prime Day 2023's dates. What we do know when we look back at Prime Day history, the annual deals extravaganza typically occurs in July. Prime Day 2022 was held on July 12-13 so we suspect Prime Day 2023 will run from July 11-12. We also expect Amazon to confirm Prime Day 2023's dates as we get closer to the summer. Prime Day is one of the most anticipated shopping events for bargain shoppers. Whether you're a Prime Day membership holder or not. If you're frugal like us or want to beat the back-to-school rush, don't miss Prime Day 2023. Prime Day 2023 will be one of the best times of the year to net steep discounts on today's best laptops, tablets, monitors, gaming gear and more.
In some instances, Prime Day deals undercut or Amazon Fashion match prices we typically see on Black Friday. Best Buy and Walmart typically stage their own summer savings event alongside Amazon. We saw similar sitewide manufacturer sales from Dell, HP, Lenovo, Microsoft and Samsung. Expect more of the same during Amazon Prime Day 2023. Last year, Walmart's summer sale offered fantastic discounts on our favorite laptops like the HP Envy 13 Laptop for just $499 (opens in new tab) ($200 off). Meanwhile, Best Buy's Black Friday in July sale (opens in new tab) offered tons of Prime Day alternative deals on back-to-school gear. Learn more about Prime Day, what deals to expect, and browse last year's Prime Day 2022 deals below. When is Amazon Prime Day? The official date of Amazon Prime Day is unknown, however, Prime Day 2022 ran from July 12-13. Our Prime Day 2023 prediction guesstimates this year's sale will takes place on July 11-12. Although Prime Day 2022 exact start date is unknown, we expect Amazon to make an announcement as we get closer to its big summer sale.
And just like previous years, Prime Day 2022 is likely to run for 48 hours with early access deals for Prime members. In the spirit of competition, expect big box retailers like Best Buy, Target and Walmart to roll out generous Prime Day alternative deals to take some of the attention off of Amazon Beauty. What is Amazon Prime Day? Amazon Prime Day was created on July 15, 2015 to celebrate Amazon's then 20th anniversary. For 24 hours, Amazon rolled out exclusive Prime member-only deals on a range of products from every category. The first Prime Day proved to be so successful for Amazon, that it made Prime Day an annual tradition. Throughout the years, Amazon expanded the holiday to numerous countries. Is Amazon Prime Day for everyone? While anyone can shop Amazon's Prime Day deals, Prime members get the best Prime Day discounts and special offers. Some of the benefits of being a Prime member include early access to Prime Day deals and exclusive Prime member-only deals.