In recent times, many business owners rely on the best SEO agencies in India to use them appropriately for the benefit of their business.
Although, due to the emergence of various other promotional tools like PPC advertisement, there is a myth that it is less effective and nearly dead. In contrast, proper use of this strategy can massively benefit a business.
However, various reasons are there for which you should consider it to be an effective promotional tool.
Therefore, you must gather accurate information on the worth of Search Engine Optimization before opting for the promotional strategy in the future. In addition, you can browse this article to take detailed information on this strategy and its benefits.
A Peek Into The Search Engine Optimization
Search Engine Optimization allows you to increase the visibility of your website on the internet by drawing more customers and increasing conversions.
It can help you increase your website's search ranking by optimizing the website, choosing targeted keywords, building quality backlinks, and marketing content to the right audience. In addition, you can consider these points to know what this strategy primarily does for a business:
• Drive Good Quality Traffic
• Increase The Quantity Of The Traffic
• Enhance Your Visibility In Search Engine Result Pages
However, you need to use proper keywords to get the maximum benefit.
Due to the emergence of the internet, you can get trendy keywords from the online platforms that you can use to attract audiences. In addition, you can also rely on an SEO agency to get accurate help.
Importance And Benefits Of Driving Organic Traffic Via SEO
Driving organic or free traffic is very important for business owners as they play a significant role in increasing the traffic flow of a business.
A survey has stated that organic traffic is responsible for more than 45% of the visitors to the websites. In addition, it is one of the primary strategies that essentially helps in driving organic traffic.
Moving over, there are various benefits of driving organic traffic, that are:
• It Enhances Your Visibility In Google
One of the primary factors of organic traffic is that it will increase your visibility in Google.
This is because people generally search for products or services on Google when they are in need. Thus, every time a person accesses your website, it will positively affect your local ranking.
• Budget Of The Promotion Is Balanced
An essential factor for which you can consider this strategy to drive organic traffic is the budget.
It is considered to be very inexpensive with a high return on investment. Thus, budget is one of the specific reasons for which you should consider it to drive traffic.
• It Increases The Sale Of Your Business
Business owners primarily opt for promotional strategies to increase sales.
Therefore, if you are a business owner looking for the best strategies to drive free traffic and increase your sale, you can opt for this strategy. In addition, it has a comparatively more conversion rate than other promotional strategies.
• Keywords Mainly Depend On The Organic Traffic
Keywords play an essential role in driving organic traffic.
Therefore, you can analyze the quality of your content and keywords from the number of users accessing your website. Thus, it can provide you a clear idea of where you are standing with your business. Therefore, to get a higher rank in Google search pages, you need to get a clear idea about the quality of your content which you can get from the organic traffic.
Different Ways That Google Rankings Got Up-Graded
Earlier it was a straightforward task to get visibility in Google as there was no competition. However, over the years, Google got upgraded in various ways by updating the interface and other fundamental sections.
Therefore, the primary ways in which Google ranking changed are:
Up-gradation In Google Algorithms
Google Algorithm is one of the specific factors that gets upgraded every year. You can notice that over the years, how several updates have refined Google's interface.
Few significant updates of Google Algorithms are:
1.Panda (2011) - It is one of the major updates that penalizes the websites with poor quality and stop them from appearing at Google's search result.
2.Penguin (2012) - Penguin is A major Independent Call Girl Chennai update that terrorizes websites that have spammer behavior.
3.Hummingbird (2013) - It is one of the primary updates that significantly increased the focus behind the meaning of the words. Due to this update, Google can readily understand the meaning of a sentence based on the context.
4.Pigeon (2014) - Pigeon is one of the fundamental updates of Google that increased the accuracy of the search result. In addition, due to this update, Google provides more relevant and helpful search results.
5.Mobile-First Update (2015) - It is one of the trademark updates of Google, where it primarily boosts mobile-friendly websites.
Due to this update, you can notice the massive shift of the website from desktop to mobile.
6.RankBrain (2015) - RankBrain is another major Google algorithm update. It is generally an AI-based machine learning algorithm that helps Google process the search queries with a better understanding.
7.BERT (2019) - Bidirectional Encoder Representations from Transformers (BERT) is one of the recent Google algorithm updates. It generally helps Google to consider every word to assume the intention behind the search.
• Redesigned Google Search Result Pages
Over the years, due to up-gradation Google Search Engine Result Pages (SERPs) have changed massively.
Earlier it used to generate very little information where you can get ample information from the Google SERPs. Some of the significant changes and elements of Google's Search Engine Result Pages are:
- Google Ads
- Image Pack
- Knowledge Card
- Local Packs
- Featured Snippets
- Reviews
- Knowledge Panels
- Video Results
- Tweets
- New Boxes
- Related Questions
- Shopping Results
- Site Links
Therefore, you can see that these are the basic updates that have happened to the Search Engine Result Pages, for which nowadays it shows more authentic and verified search results.
Furthermore, you can necessarily get benefits from the Search Engine Optimization after these useful up-gradations of Google.
Why SEO Still Considered To Be Worthy?
You must have come across the myth that Search Engine Optimization is dead.
However, it is not true as there are various reasons for which business owners opt for this strategy.