Amazon Treasure Truck Drives up to More Cities

Question

Howdy!

If there's one thing that sets Amazon Fashion apart from other online marketplaces, it's their ability to concretise fresh ideas every time.

We don't exactly know what their think tanks are made up of, but they sure are very impressive.

In the fashion of a modern-day circus caravan, the Amazon Treasure Truck drove up to Los Angeles, Chicago, Houston, Atlanta and Dallas, and delighted residents of these cities.

This is the first time that the eCommerce giant's deals truck was seen outside of its hometown, Seattle, since it launched.

Aside from spreading joy, visiting their customers' neighbourhoods is Amazon's way of gaining a deeper understanding of their lifestyles and interests. At the same time, they are happy to let non-online customers or first-time Amazon buyers have a taste of their best-sellers.

"At Treasure Truck, we hand-pick our favorite new, trending, local or delicious items, load them on the Truck, then cruise around town spreading joy for everyone with a smartphone and an appetite for fun," Amazon said.

Like a true treasure chest, the truck carries large quantities of one or a couple of Amazon's top-selling items as goes around the cities. Then it parks at a designated pickup point where customers can go to get their orders aka treasures.

It's a daily surprise game

The Deals; shoedrop.shop, on the Amazon Treasure Truck vary from day to day and are sold at a steep discount, like less than half of the original price.

That explains why it is highly anticipated, so much that people feel cheated when they don't get to partake of the goods on-board it.

What's stuffed in the truck is solely Amazon's call, but if you've been selling on their marketplace and vying for the Buy Box for quite some time, perhaps you would know that they're partial to high-quality products with low prices.

Those two factors should always go hand in hand; it has always been the selling point of Amazon products.

Online shoppers can get anything from mouth-watering steaks and chargrilled salmon to fashionable clothes and must-have game consoles.

There's no way of knowing what's on the truck except by signing up to the Amazon mobile application. We are anticipating a rapid increase in the usage of the app, perhaps exceeding what it has achieved on Prime Day.

Where to next?

Amazon Fashion loves not only dishing out deals but also keeping everyone in suspense, as they wonder when or if the Treasure Truck will ever come to their place.

Aside from guessing the deals on the truck, figuring out its next destination spells a lot of fun for the company, hence the reason they refuse to reveal it.



To be honest, we wouldn't be surprised if they started giving away prizes or huge discounts to anyone who can guess where they're headed to next.

Although it's currently rolling through the cities of the United States, word has been going around that London is likely to be included in its line-up.

Our sources say Amazon folks were spotted there early this year looking for marketing and business managers; is that a telltale sign of wonderful things to come?








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