What is Avon UK?
Avon is an official county located in the West Of England. Bristol and Bath are the two main cities. The name is derived from the River Avon.
Avon is the largest direct-sales business in the world. Six million women receive an Avon brochure every three weeks. Their multibillion dollar products are sold through their global network of representatives.
In 1886, the company was founded.
Avon is the fourth-largest pure-play beauty company and connects 6.5 million customers across 100 countries. The company's philosophy is that of women for women, and it is evident in its product range and corporate culture. The logo, for example is adorned with pink shades and mother of pearls to signify femininity. Additionally every letter, except for the "n" are depicted in capital letters to emphasize their significance and power.
David McConnell founded the company in 1886. He was a travelling book salesman who discovered that female customers, usually women who were at home in the afternoon were more interested in the free perfume samples he gave them. He recruited them as his sales representatives and the Avon business was born.
Today, Avon is one of the largest cosmetics companies in the world and a household brand in many countries. It is well-known for its charitable work, assisting campaigns to end the problem of violence against women and breast cancer. It also has a strong presence in environmental issues, with its own sustainability team.
The founder of Avon was a firm advocate of women being empowered. This was a radical idea at the time, when women were expected to stay home and take care of their families. Avon's model of business gave them an opportunity to earn their own income and make a personal breakthrough. Avon is currently led by a strong woman named Angela Cretu. She is responsible for the Avon's business operations outside of Latin America and oversees the global avon new brochure (
official website) brand.
The company specifically designed for women.
AVON is the company that puts mascara on lashes and food on tables. It's the company that fights wrinkles on one hand and breast cancer on the other, who understands the value of a perfect lip, but also opens its mouths to speak out against domestic violence and women's financial independence. It's the brand that has the 6 million Representatives around the world.
David H McConnell founded the company in 1886 as a method provide women with financial freedom. Today, the company is a leading player in the field of cosmetics and one of the oldest direct sales companies in the world. It has over 130 years of experience. Despite its age, it's at forefront of modern cosmetics and social selling with a range of products which include products for skincare,
avon New brochure fragrances and colour jewelry, cosmetics, and fashion accessories.
Instead of focussing on traditional retail outlets, the company's five million Representatives (or "Reps") sell their products directly to the consumer, on the street or via online, building relationships along the way. It's a method that has endured the test of time and a model that allows parents, mums as well as students and entrepreneurs, as well as retirees to work at their own pace and earning according to their own schedules. As the pandemic alters working patterns, it's a model that is more relevant than ever. AVON's new campaign celebrates women who play a variety models, from a London beatboxer to an art restorer, and an astronomer, all of them embodying their strengths.
You are in control.
For more than 135 years, Avon has stood for advancement for women, encouraging people of all ages to run their own business and earn a salary that is flexible. The legacy of the brand continues with its famous earnings opportunity, giving mothers, students and young entrepreneurs to decide their own destiny. Avon is also recognized for helping women embrace their inner strength and confidence through its 'Ding Do, Avon calling' catchphrase.
The brand new 'Embrace your Power' global platform and visual identity, as well as a creative approach and integrated campaign were developed in partnership with Wunderman Thompson UK and is based on the belief that every woman is born with her own unique power, but gender inequality stifles this power. Avon wants to celebrate these strengths, by helping women attain financial independence, bringing them together by forming a community of women who love beauty and providing products for women that are aspired to be at a price that is irresistible, which is important due to the rising cost of living.
The brand will also launch on Amazon in the UK for the first time to further expand its omnichannel strategy and reach a larger audience. Amazon offers more than 300 Avon products for skincare and beauty and the option of placing orders with an Avon representative in person or online.
Since the campaign's introduction, Avon's Awareness Score - which gauges the sentiment of consumers towards thousands of brands every day has risen by four percentage points in Britons aged over 50.
Be a supporter of causes that are important to you
In the early days, Avon's sales model was controlled by a group of representatives, or distributors. One of the first representatives was Mrs. P.F.E Albee, a resident of Winchester, who became a role model for the Avon Representatives we know today. She was a pioneer, giving women a way to be financially independent and earn their own income in a period when many women did not even have the vote.
AVON is committed to assisting causes that are essential to women, specifically those suffering from breast cancer and domestic abuse. Through our Avon Foundation we support charitable educational, scientific and educational initiatives and human rights and humanitarian causes all over the globe. We're particularly focused on helping women improve their quality of life.
avon latest brochure UK donated more than 22 million PS to two domestic violence charities: Refuge and Women's Aid. In addition, Avon UK has helped support the 'Four Ways to Speak Out' campaign with Refuge which calls for one of three local authorities in the UK to provide all women and children with access to specialised services to end Gender Based Violence.
Avon's legacy is embedded in popular culture - the iconic ding dong Avon lady, introduced in 1954, was immortalised by Tim Burton in his gothic classic Edward Scissorhands. Avon's solid reputation is as evident in its iconic Avon brochure, which has reached over six million people a week since its first release in 1905.