What is Avon UK?
Avon is a county of ceremonial significance located in the West of England. Its two major cities are Bristol and Bath. The name comes from the River Avon.
Avon is the largest direct-sales business in the world. Six million women read an Avon brochure each three weeks. Their multibillion-dollar merchandise is distributed through their global army of agents.
Established in 1886
Avon is the fourth-largest pure-play cosmetics company and connects 6.5 million representatives in 100 countries. Its ethos is women for women, which is evident throughout its product line and corporate culture. The logo, for example is adorned with pink hues and mother of pearls to signify femininity. Additionally every letter,
avon brochure January except for the "n" are depicted in capital letters to emphasize their importance and power.
The company was established in 1886 by David McConnell, who started out as a book salesman and found that female customers - usually women who were at home during the afternoon were more interested in perfume samples he provided them as an incentive. He hired them as sales agents and the Avon business was born.
Avon is a well-known brand in many countries and one of the largest cosmetics brands around the globe. It is known for its charitable efforts and has supported campaigns against gender-based violence and breast cancer. It also demonstrates leadership in environmental concerns, with its own dedicated sustainability team.
The founder of Avon was a fervent advocate of women being empowered. This was a radical concept at the time, when women were expected to stay at home and look after their families. Avon's model of business gave them the opportunity to earn their own income and have personal success. Avon is still led by a strong woman, Angela Cretu. She is responsible for the overall Avon's business operations outside of Latin America, as well as oversight of the brand's global operations.
The company is geared towards women.
AVON is the brand that puts mascara on lashes, and food on tables. It's the company that fights wrinkles on one hand and breast cancer with the other, and that understands the importance of a perfect lip, but is still able to open its mouth to speak against domestic violence and for women's financial independence. It's the one that supports 6 million Representatives worldwide.
David H McConnell founded the company in 1886, as a means provide women with financial freedom. Today, the company is a pioneer in the cosmetics industry and one of the longest-running direct sales organizations in the world. It has amassed an impressive 130 years of history. Despite its age, the company is in the forefront of beauty and social selling, offering a broad range of products, including products for skincare, fragrances and colour cosmetics, fashion jewellery and accessories.
Instead of focusing on traditional retail outlets instead, the company's 5 million Representatives (or "Reps") sell products directly to customers, whether face to face or via the internet creating relationships as they go along. This is a strategy that has endured the test of time and enables mums, dads and students, young entrepreneurs and retirees to work flexibly while earning on their own terms. This model is more applicable than ever as the scourge of AIDS changes working patterns. The latest AVON campaign highlights the diverse female role models. From an London beatboxer, to an art restorer, and an astronomer. All of them are embracing their individuality.
Control your power
For more than 135 years, Avon has stood for advancement for women, encouraging women of all ages to manage their own business and earn a flexible income. The legacy of the company continues with its famous earnings opportunity providing mothers, students and young entrepreneurs to decide their own destiny. The brand is renowned for encouraging women to embrace their inner confidence and strength with its catchphrase 'Ding Dong Avon calling'.
The new Embrace Your Power global platform visual approach, innovative campaign and integrated campaign were designed in partnership with Wunderman Thompson UK. It is based on the belief that every woman has a unique power, however gender inequality limits it. Avon hopes to highlight these strengths by helping women to attain financial independence and connect them to a community of beauty lovers and offering aspirational beauty products at an affordable price, which is especially important in light of the rising cost of living.
The brand will also go live on Amazon in the UK for the first time in order to increase its omnichannel approach and reach a larger audience. Amazon has over 300 Avon skincare and cosmetics and also the option of ordering through an Avon representative in person or via the internet.
This new approach is already paying off with Avon's Awareness score – which measures consumer sentiment toward a myriad of brands rising among Britons older than 50 by four percentage points since the campaign was launched.
Supporting the causes that matter to you
Avon's early sales model was driven primarily by a group of representatives. One of the first representatives from Avon, Mrs P.F.
e brochure Albee from Winchester was a role-model for today's Avon Representatives. She was a pioneer, giving women a way to achieve financial independence and earn their own money in a period when many women didn't even have the vote.
AVON is committed to advancing the causes that are most important for women, especially those addressing breast cancer and domestic violence. Through our Avon Foundation we support charitable research, educational and scientific activities, as well as human rights and humanitarian causes all over the world. We're focused on helping women improve their quality of life.
Avon UK has donated more than PS22 million to domestic violence charities, Refuge and Women's Aid. In addition, Avon UK has helped with the 'Four Ways to Speak Out' campaign in conjunction with Refuge which calls for one of three local authorities in the UK to provide all children and women with access to specialised services to end Gender Based Violence.
Avon's legacy is embedded in popular culture. The iconic ding-dong
Avon Brochure January girl was introduced in 1954 and is immortalized in Tim Burton's gothic classic Edward Scissorhands. Avon's image of wholesomeness is seen in the iconic Avon
online brochure avon, which has reached more than six million people every week since its launch in 1905.