Allow your subscribers to have interaction with you - Where possible, put a comment submission box or discussion forum on web page. Blog style websites let your subscribers to comment on your blog content are particularly best to this.
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Meet the actual use of decision maker of these local businesses to work out a fair commission and tracking system that each of you are comfortable with. Accomplish that multiple times, until get a nice slate of joint venture partners. Then create nice marketing materials to there to your customers that outline the primary advantages of using your joint venture partners.
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