We’re a food delivery household. Prior to national lockdowns and changing collective behaviors I ordered groceries regularly due to my demanding schedule. I’ve long appreciated the convenience of Amazon’s delivery options so I am happy that this convenience is available for households that may need a little support in the face of food insecurity. There’s nothing like coming home after a long, busy day and seeing your groceries at your door waiting for you. Food insecurity is defined as the disruption of food intake or eating patterns because of lack of money and other resources. According to the USDA 10.5 percent (13.7 million) of U.S. 2019. One of the ways to bridge the gap between food insecurity is providing access, such as the acceptance of SNAP benefits on Amazon as a part of the USDA’s SNAP Online Purchasing Pilot. Through Amazon.com’s grocery offerings and Amazon Fresh, SNAP recipients can use their EBT card to shop for a wide variety of groceries and access exclusive deals. This data was created with t he help of GSA Content Generator DEMO.
Not only are they simplifying the grocery shopping experience, but they are also making it more accessible to individuals of varied income levels and financial abilities. Most of us know Amazon for value and convenience, but it really matters when it’s a necessity such as food. Early in my professional career I was living in New York City and no matter how much I reduced my budget buying, quality healthy food was a challenge. I enrolled in and was accepted to the SNAP program and it made a major difference in my food options and budget. This was before Amazon Prime, and their participation in the USDA’s SNAP Online Purchasing program even existed, but I often think how much of a difference that would have made. Using your SNAP EBT cars on Amazon is easy. You can simply add your SNAP EBT card to your existing Amazon account or sign up for an account if you do not have one. You can begin shopping for groceries immediately and will just need to enter your PIN at checkout. Previously shopping online was not an option for families that relied on SNAP benefits so I think it’s great that individuals have additional options that make their lives easier. I’m excited and hopeful that Amazon has introduced benefits that increase access and ease financial burden. Today I am able to ensure that we eat a minimally processed, whole food diet in our home. The days I’m unable to go to the grocery store doesn’t mean we will go without groceries. Whether it’s items for our pantry and snacks for Karris or fresh meat and produce that requires refrigeration, it’s covered with Amazon and I appreciate that.
How much did Amazon make on Prime Day? Digital Commerce 360 estimates Amazon’s sales on Prime Day hit $12.09 billion globally during the manufactured retail holiday, which spanned July 12 and 13. That’s up 8.1% year over year from the same shopping spree in 2021, which ran from June 21 through 22. In 2021, Prime Day sales reached $11.19 billion and represented a 7.7% increase over Amazon’s 2020 event. Prime Day 2021 fell less than a year after the 2020 sales event, which contributed to the slowdown in growth from 45.1% earlier in the pandemic. Amazon postponed Prime Day 2020, pushing it from its usual summer time slot to mid-October because of the coronavirus. This year, shoppers purchased more than 300 million items worldwide during the 2022 event, up from 250 million last year, Amazon says. What is Amazon Prime Day? Amazon, No. 1 in the Digital Commerce 360 Top 1000, launched Prime Day in July 2015 to celebrate the web behemoth’s 20th year in business, offering deals on a bunch of products to mark the occasion.
As the event evolved, Prime Day turned into a highly anticipated summer sale designed to drum up more business for Amazon - and the retailer’s marketplace sellers - before the holiday shopping season. In recent years, other large retailers have offered promotions on their own websites around Prime Day to take advantage of the additional online shopping traffic from deal-seeking consumers. The inaugural Prime Day lasted for 24 hours and encompassed nine countries including the U.S. In 2017, Sony the sale was extended for 30 hours and expanded to a few more markets, and in 2018, Prime Day was a 36-hour event. By 2019, Amazon began running its current two-day sale spanning 18 countries. And this year, there were more than 20 markets participating. With discounts available only to paying members, Prime Day also is a vehicle for Amazon to sign up more consumers for its popular loyalty plan. The $139-a-year or $14.99-a-month Prime membership program offers perks like free one- or beauty two-day shipping, digital photo storage, and video and music streaming.
Amazon Fashion reported it has more than 200 million Prime members worldwide in its annual shareholders letter, published in April. That’s up from 150 million global Prime members in January 2020 and 100 million in April 2018. However, the company doesn’t break out U.S. Market research firm Consumer Intelligence Research Partners LLC, or CIRP, estimates there were 172 million Prime members in the U.S. 2021, up from 142 million a year earlier. CIRP’s membership estimates are based on quarterly surveys of 500 consumers. This year, Amazon launched a "Prime Stampcard" game to motivate existing members to explore - and hopefully get hooked on - more of their Prime benefits. Members had to complete the following activities to earn each of the four required stamps: make a Prime shipping-eligible purchase, stream Prime Video, listen to Prime Music, and access a Prime Reading or Kindle Unlimited book. If Prime members won all necessary stamps from June 16 through Prime Day, they received a $10 credit to be used anytime on Amazon. Content has been generated by GSA Content Genera tor DEMO .