What is Avon UK?
Avon is a county of ceremonial significance in the West of England. Bristol and Bath are its major cities. The name is derived from the River Avon.
Avon is among the world's biggest direct sales companies with six million women receiving an Avon brochure every three weeks. Their multibillion dollar products are sold through their global network of sales representatives.
It was established in 1886.
Avon is the world's fourth-largest beauty company. It has 6.5 million representatives spread across 100 countries. Its philosophy is women for women which is evident throughout its product range and corporate culture. The logo, for example, is adorned with pink hues and mother of pearls that represent femininity. All letters, except the "n" are displayed in capital letters to emphasise their importance and strength.
David McConnell founded the company in 1886. He was a traveling book salesman who discovered that women customers, typically women who were home in the afternoon, were more attracted by the free perfume samples he offered them. He hired them as sales representatives and the Avon company was born.
Avon is a household brand in many countries and is one of the largest cosmetics brands around the globe. It is well-known for its charitable efforts and has contributed to campaigns against gender violence and breast cancer. It is also a pioneer in environmental concerns with its own dedicated sustainability group.
The founder of Avon was a staunch advocate of women being empowered. This was a radical idea at the time, and women were expected to stay home and care for their families. Avon's business model gave them an opportunity to earn their own income and achieve personal success. Avon is currently led by an incredibly strong woman, Angela Cretu. She is the overall person responsible for the business operations outside of Latin America, as well as oversight of the brand globally.
The company specifically designed for women.
AVON is the company that puts mascara on lashes and food on tables. It's a business that fights wrinkles and breast cancer in the same way, and that values a perfect lip. It also stands up against domestic violence and financial independence for women. It's the brand that has more than 6 million Representatives in the world.
David H McConnell founded the company in 1886 as a method provide women with financial freedom. Today, the company is an industry leader in the cosmetics industry and is one of the oldest direct sales organisations in the world. It has amassed over 130 years of experience. Despite its age, it remains at the forefront of contemporary beauty and social selling, with a huge range of products such as skincare, fragrance, colour cosmetics fashion jewelry and accessories including lingerie, home and personal care.
Instead of looking at traditional retail outlets the representatives of the company's five million (or"Reps") offer products directly to the customer, face-to-face or online, developing relationships as they go along. This is a strategy that has been able to stand the test of time and a model that enables mums, dads, students, young entrepreneurs and retirees to be able to work on their own schedules and earning according to their own schedules. This model is more applicable than ever before as the spread of the disease changes the way we work. AVON's
latest avon brochure uk campaign celebrates women in a variety of roles models. From an London beatboxer, to an art restorer and even an astronomer. All of them embrace their own power.
Accept your power
Avon has been a symbol of advancement for women for over 135 years. It has a mission to encourage women of all ages, regardless their age to manage their own businesses and earn a flexible income. The legacy of the company continues with its iconic earnings opportunity, giving mothers, students and young entrepreneurs to control their own destiny. Avon is also recognized for encouraging women to embrace their inner strength and
brochure confidence with its 'Ding Dong, Avon calling' catchphrase.
The brand's new "Embrace your Power' global platform, visual identity, creative approach and integrated campaign was designed in partnership with Wunderman Thompson UK and is based on the premise that every woman has her own unique power however, gender inequality hinders this power. Avon is determined to recognize these strengths by helping women to attain financial independence and connect them with a community of beauty lovers and provide aspirational products for beauty at an affordable price which is particularly important given the higher cost of living.
The brand will also debut on Amazon in the UK for the first time in order to boost its omnichannel strategy and reach a larger audience. Over 300 of Avon's skincare and cosmetics are available for purchase on Amazon and you can also choose of ordering via an
avon brochure 2024 representative in person or via the internet.
This new strategy is already paying off with Avon's awareness score - that measures consumer attitudes toward a myriad of brands growing among Britons aged 50 and over by four percentage points since the campaign's launch.
Being a part of the causes that matter to you
The early sales model of Avon was primarily driven through a network of representatives. One of the first representatives from Avon, Mrs P.F.E Albee from Winchester was a role model for the present Avon Representatives. She was a pioneer in providing women with a chance to achieve financial independence and earn their own money in a time where many women were not even able to vote.
AVON is committed to advancing the causes that matter most to women, particularly those addressing breast cancer and domestic violence. Through our Avon Foundation, we promote and aid charitable scientific, educational and humanitarian efforts across the globe, with a particular emphasis on helping women improve their lives.
Avon UK has donated more than PS22 million to domestic violence charities, Refuge and Women's Aid. Avon UK also supported the Refuge campaign 'Four Ways To Speak Up,' which calls on one third of local authorities in the UK to provide specialized services for children and women to end gender-based violence.
Avon's history has been imbedded in popular culture. The iconic ding-dong avon girl, introduced in 1954, is immortalised by Tim Burton's gothic epic Edward Scissorhands. Avon's image of wholesomeness is evident in the iconic Avon
brochure, which has been viewed by more than six million people every week since it was launched in 1905.
